diff --git a/bookwyrm/models/status.py b/bookwyrm/models/status.py
index c5e69936..0e18dc1b 100644
--- a/bookwyrm/models/status.py
+++ b/bookwyrm/models/status.py
@@ -5,6 +5,7 @@ import re
 from django.apps import apps
 from django.core.validators import MaxValueValidator, MinValueValidator
 from django.db import models
+from django.template.loader import get_template
 from django.utils import timezone
 from model_utils.managers import InheritanceManager
 
@@ -309,7 +310,8 @@ class ReviewRating(Review):
 
     @property
     def pure_content(self):
-        return 'Rated "{}": {:d} stars'.format(self.book.title, self.rating)
+        template = get_template("snippets/generated_status/rating.html")
+        return template.render({"book": self.book, "rating": self.rating}).strip()
 
     activity_serializer = activitypub.Rating
     pure_type = "Note"
diff --git a/bookwyrm/templates/snippets/generated_status/rating.html b/bookwyrm/templates/snippets/generated_status/rating.html
new file mode 100644
index 00000000..e4e42fca
--- /dev/null
+++ b/bookwyrm/templates/snippets/generated_status/rating.html
@@ -0,0 +1,5 @@
+{% load i18n %}{% load humanize %}{{% spaceless %}
+
+{% blocktrans with title=book.title path=book.local_path rating=rating %}Rated <em><a href="{{ path }}">{{ title }}</a> </em>: {{ rating }} stars{% endblocktrans %}
+
+{% endspaceless %}