diff --git a/bookwyrm/templates/email/invite/html_content.html b/bookwyrm/templates/email/invite/html_content.html
index 358e23dc..adc993b7 100644
--- a/bookwyrm/templates/email/invite/html_content.html
+++ b/bookwyrm/templates/email/invite/html_content.html
@@ -12,6 +12,6 @@
 <p>
     {% url 'code-of-conduct' as coc_path %}
     {% url 'about' as about_path %}
-    {% blocktrans %}Learn more <a href="https://{{ domain }}{{ about_path }}">about this instance</a>.{% endblocktrans %}
+    {% blocktrans %}Learn more <a href="https://{{ domain }}{{ about_path }}">about {{ site_name }}</a>.{% endblocktrans %}
 </p>
 {% endblock %}
diff --git a/bookwyrm/templates/email/invite/text_content.html b/bookwyrm/templates/email/invite/text_content.html
index c3fcdc04..26dcd172 100644
--- a/bookwyrm/templates/email/invite/text_content.html
+++ b/bookwyrm/templates/email/invite/text_content.html
@@ -5,6 +5,6 @@
 
 {{ invite_link }}
 
-{% trans "Learn more about this instance:" %} https://{{ domain }}{% url 'about' %}
+{% blocktrans %}Learn more about {{ site_name }}:{% endblocktrans %} https://{{ domain }}{% url 'about' %}
 
 {% endblock %}
diff --git a/bookwyrm/templates/layout.html b/bookwyrm/templates/layout.html
index ce3eee2b..d475646e 100644
--- a/bookwyrm/templates/layout.html
+++ b/bookwyrm/templates/layout.html
@@ -227,7 +227,7 @@
         <div class="columns">
             <div class="column is-one-fifth">
                 <p>
-                <a href="{% url 'about' %}">{% trans "About this instance" %}</a>
+                <a href="{% url 'about' %}">{% blocktrans with site_name=site.name %}About {{ site_name }}{% endblocktrans %}</a>
                 </p>
                 {% if site.admin_email %}
                 <p>