diff --git a/fedireads/migrations/0005_auto_20200221_1645.py b/fedireads/migrations/0005_auto_20200221_1645.py
new file mode 100644
index 00000000..6682d12a
--- /dev/null
+++ b/fedireads/migrations/0005_auto_20200221_1645.py
@@ -0,0 +1,32 @@
+# Generated by Django 3.0.3 on 2020-02-21 16:45
+import re
+from django.db import migrations, models
+
+
+def populate_identifiers(app_registry, schema_editor):
+    db_alias = schema_editor.connection.alias
+    tags = app_registry.get_model('fedireads', 'Tag')
+    for tag in tags.objects.using(db_alias):
+        tag.identifier = re.sub(r'\W+', '-', tag.name).lower()
+        tag.save()
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('fedireads', '0004_tag'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='tag',
+            name='identifier',
+            field=models.CharField(max_length=100, null=True),
+        ),
+        migrations.AlterField(
+            model_name='tag',
+            name='name',
+            field=models.CharField(max_length=100),
+        ),
+        migrations.RunPython(populate_identifiers),
+    ]
diff --git a/fedireads/migrations/0006_auto_20200221_1702.py b/fedireads/migrations/0006_auto_20200221_1702.py
new file mode 100644
index 00000000..9b02a43f
--- /dev/null
+++ b/fedireads/migrations/0006_auto_20200221_1702.py
@@ -0,0 +1,18 @@
+# Generated by Django 3.0.3 on 2020-02-21 17:02
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('fedireads', '0005_auto_20200221_1645'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='tag',
+            name='identifier',
+            field=models.CharField(max_length=100),
+        ),
+    ]
diff --git a/fedireads/models/activity.py b/fedireads/models/activity.py
index bff660ad..4e3daf04 100644
--- a/fedireads/models/activity.py
+++ b/fedireads/models/activity.py
@@ -3,6 +3,7 @@ from django.core.validators import MaxValueValidator, MinValueValidator
 from django.db import models
 from django.dispatch import receiver
 from model_utils.managers import InheritanceManager
+import re
 
 from fedireads.utils.models import FedireadsModel
 
@@ -60,7 +61,14 @@ class Tag(FedireadsModel):
     ''' freeform tags for books '''
     user = models.ForeignKey('User', on_delete=models.PROTECT)
     book = models.ForeignKey('Book', on_delete=models.PROTECT)
-    name = models.CharField(max_length=140)
+    name = models.CharField(max_length=100)
+    identifier = models.CharField(max_length=100)
+
+    def save(self, *args, **kwargs):
+        if not self.id:
+            # add identifiers to new tags
+            self.identifier = re.sub(r'\W+', '-', self.name).lower()
+        super().save(*args, **kwargs)
 
     class Meta:
         unique_together = ('user', 'book', 'name')
diff --git a/fedireads/templates/snippets/tag.html b/fedireads/templates/snippets/tag.html
index c3465b5e..e298039c 100644
--- a/fedireads/templates/snippets/tag.html
+++ b/fedireads/templates/snippets/tag.html
@@ -1,5 +1,5 @@
 <div class="tag">
-    {{ tag.name }}
+    <a href="/tag/{{ tag.identifier }}">{{ tag.name }}</a>
     {% if tag.name in user_tags %}
     <form class="tag-form" name="tag" action="/untag/" method="post">
         {% csrf_token %}
diff --git a/fedireads/templates/tag.html b/fedireads/templates/tag.html
new file mode 100644
index 00000000..39887f91
--- /dev/null
+++ b/fedireads/templates/tag.html
@@ -0,0 +1,16 @@
+{% extends 'layout.html' %}
+{% load fr_display %}
+{% block content %}
+<div id="content">
+    <div>
+        <h2>Books tagged "{{ tag.name }}"</h2>
+        {% for book in books.all %}
+        <div class="book-preview">
+            {% include 'snippets/book.html' with book=book size=large %}
+        </div>
+        {% endfor %}
+    </div>
+</div>
+{% endblock %}
+
+
diff --git a/fedireads/urls.py b/fedireads/urls.py
index 1489ac1d..4d552ac3 100644
--- a/fedireads/urls.py
+++ b/fedireads/urls.py
@@ -48,6 +48,7 @@ urlpatterns = [
     re_path(r'^user/(?P<username>\w+)/edit/?$', views.user_profile_edit),
     re_path(r'^book/(?P<book_identifier>\w+)/?$', views.book_page),
     re_path(r'^author/(?P<author_identifier>\w+)/?$', views.author_page),
+    re_path(r'^tag/(?P<tag_id>[\w-]+)/?$', views.tag_page),
 
     # internal action endpoints
     re_path(r'^review/?$', views.review),
diff --git a/fedireads/views.py b/fedireads/views.py
index 94ba36f9..f0c9c179 100644
--- a/fedireads/views.py
+++ b/fedireads/views.py
@@ -205,7 +205,7 @@ def book_page(request, book_identifier):
     tags = models.Tag.objects.filter(
         book=book
     ).values(
-        'book', 'name'
+        'book', 'name', 'identifier'
     ).distinct().all()
     user_tags = models.Tag.objects.filter(
         book=book, user=request.user
@@ -241,6 +241,17 @@ def author_page(request, author_identifier):
     return TemplateResponse(request, 'author.html', data)
 
 
+def tag_page(request, tag_id):
+    ''' books related to a tag '''
+    tag = models.Tag.objects.filter(identifier=tag_id).first()
+    books = models.Book.objects.filter(tag=tag).all()
+    data = {
+        'books': books,
+        'tag': tag,
+    }
+    return TemplateResponse(request, 'tag.html', data)
+
+
 @login_required
 def shelve(request, username, shelf_id, book_id, reshelve=True):
     ''' put a book on a user's shelf '''