diff --git a/README.md b/README.md
index e1a1c6d2b..6a18a33d0 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,10 @@
-# Drone
-
 Drone is a Continuous Integration platform built on container technology. Every build is executed inside an ephemeral Docker container, giving developers complete control over their build environment with guaranteed isolation.
 
-## Documentation
+### Goals
+
+Drone's prime directive is to help teams [ship code like GitHub](https://github.com/blog/1241-deploying-at-github#always-be-shipping). Drone is easy to install, setup and maintain and offers a powerful container-based plugin system. Drone aspires to be an industry-wide replacement for Jenkins.
+
+### Documentation
 
 Drone documentation is organized into several categories:
 
@@ -10,99 +12,6 @@ Drone documentation is organized into several categories:
 * [Build Guide](http://readme.drone.io/docs/build/)
 * [API Reference](http://readme.drone.io/docs/api/)
 
-## Community
+### Community
 
-Contributions, questions, and comments are all welcomed and encouraged! Drone developers hang out in the [drone/drone](https://gitter.im/drone/drone) room on [gitter](https://gitter.im/drone/drone).
-
----
-
-Running Drone:
-
-```
-./drone --config="/path/to/config.toml"
-```
-
-Configuring Drone:
-
-```toml
-[server]
-addr = ":80"
-cert = ""
-key = ""
-
-[session]
-secret = ""
-expires = ""
-
-[database]
-driver="sqlite3"
-datasource="/var/lib/drone/drone.sqlite"
-
-[docker]
-cert = ""
-key = ""
-addr = "unix:///var/run/docker.sock"
-swarm = ""
-
-[remote]
-kind = "github"
-base = "https://github.com"
-orgs = []
-open = false
-private = false
-skip_verify = true
-
-[auth]
-client = ""
-secret = ""
-authorize = "https://github.com/login/oauth/authorize"
-access_token = "https://github.com/login/oauth/access_token"
-request_token = ""
-
-[agents]
-secret = ""
-```
-
-Configuration settings can also be set by environment variables using the scheme
-`DRONE_<section>_<confkey>`, substituting the section title for `<section>` and
-the key for `<confkey>`, in all caps. For example:
-
-```shell
-#!/bin/bash
-# prepare environment for executing drone
-DRONE_REMOTE_BASE="https://github.com"      # for [remote] section, 'base' setting
-DRONE_DOCKER_ADDR="tcp://10.0.0.1:2375"     # for [docker] section, 'addr' setting
-DRONE_AUTH_CLIENT="0123456789abcdef0123AA"  # for [auth] section, 'client' setting
-DRONE_AUTH_SECRET="<sha-1 hash secret>"     # for [auth] section, 'secret' setting
-DRONE_AUTH_ACCESSTOKEN="<url>"              # for [auth] section, 'access_token' setting
-
-exec ./drone -config=drone.toml
-```
-
-_NOTE: Configuration settings from environment variables override values set in
-the TOML file._
-
-
-### From Source
-
-Commands to build from source:
-
-```sh
-make bindata # create .go files for web assets
-make         # create binary files in ./bin
-make test    # execute unit tests
-```
-
-Commands to run:
-
-```sh
-bin/drone
-bin/drone --debug # debug mode loads static content from filesystem
-```
-
-**NOTE** if you are seeing slow compile times you can try running `go install`
-for the vendored `go-sqlite3` library:
-
-```sh
-go install github.com/drone/drone/Godeps/_workspace/src/github.com/mattn/go-sqlite3
-```
+Contributions, questions, and comments are welcomed and encouraged. Drone developers hang out in the [drone/drone](https://gitter.im/drone/drone) room on [gitter](https://gitter.im/drone/drone).