title: //h1
date: //div[@class="et_dateUnderTitle"]
author: substring-after(//div[@class="et_authorUnderTitle"], 'By ')
body: //div[@id="et_leftCol640split"]

strip: //div[@id="et_leftCol640splitRight"]
strip: //div[@class="et_light_greybgboxlower"]
test_url: http://eandt.theiet.org/magazine/2011/12/this-festive-waste.cfm