diff --git a/Data Sources/AutocompleteDataSource.swift b/Data Sources/AutocompleteDataSource.swift
index 888f2d5..66685fe 100644
--- a/Data Sources/AutocompleteDataSource.swift	
+++ b/Data Sources/AutocompleteDataSource.swift	
@@ -36,7 +36,7 @@ final class AutocompleteDataSource: UICollectionViewDiffableDataSource<Autocompl
         }
 
         let emojiRegistration = UICollectionView.CellRegistration<EmojiCollectionViewCell, PickerEmoji> {
-            $0.emoji = $2.applyingDefaultSkinTone(identityContext: parentViewModel.identityContext)
+            $0.viewModel = EmojiViewModel(emoji: $2, identityContext: parentViewModel.identityContext)
         }
 
         super.init(collectionView: collectionView) {
diff --git a/Extensions/PickerEmoji+Extensions.swift b/Extensions/PickerEmoji+Extensions.swift
index d4136f6..d80de63 100644
--- a/Extensions/PickerEmoji+Extensions.swift
+++ b/Extensions/PickerEmoji+Extensions.swift
@@ -3,17 +3,6 @@
 import UIKit
 import ViewModels
 
-extension PickerEmoji {
-    func applyingDefaultSkinTone(identityContext: IdentityContext) -> PickerEmoji {
-        if case let .system(systemEmoji, inFrequentlyUsed) = self,
-           let defaultEmojiSkinTone = identityContext.appPreferences.defaultEmojiSkinTone {
-            return .system(systemEmoji.applying(skinTone: defaultEmojiSkinTone), inFrequentlyUsed: inFrequentlyUsed)
-        } else {
-            return self
-        }
-    }
-}
-
 extension Dictionary where Key == PickerEmoji.Category, Value == [PickerEmoji] {
     func snapshot() -> NSDiffableDataSourceSnapshot<PickerEmoji.Category, PickerEmoji> {
         var snapshot = NSDiffableDataSourceSnapshot<PickerEmoji.Category, PickerEmoji>()
diff --git a/View Controllers/EmojiPickerViewController.swift b/View Controllers/EmojiPickerViewController.swift
index 21a4a49..a5b9679 100644
--- a/View Controllers/EmojiPickerViewController.swift	
+++ b/View Controllers/EmojiPickerViewController.swift	
@@ -22,7 +22,7 @@ final class EmojiPickerViewController: UICollectionViewController {
         <EmojiCollectionViewCell, PickerEmoji> { [weak self] in
             guard let self = self else { return }
 
-            $0.emoji = $2.applyingDefaultSkinTone(identityContext: self.viewModel.identityContext)
+            $0.viewModel = EmojiViewModel(emoji: $2, identityContext: self.viewModel.identityContext)
         }
 
         let headerRegistration = UICollectionView.SupplementaryRegistration
diff --git a/ViewModels/Sources/ViewModels/Extensions/PickerEmoji+Extensions.swift b/ViewModels/Sources/ViewModels/Extensions/PickerEmoji+Extensions.swift
new file mode 100644
index 0000000..d367d4c
--- /dev/null
+++ b/ViewModels/Sources/ViewModels/Extensions/PickerEmoji+Extensions.swift
@@ -0,0 +1,14 @@
+// Copyright © 2021 Metabolist. All rights reserved.
+
+import Foundation
+
+public extension PickerEmoji {
+    func applyingDefaultSkinTone(identityContext: IdentityContext) -> PickerEmoji {
+        if case let .system(systemEmoji, inFrequentlyUsed) = self,
+           let defaultEmojiSkinTone = identityContext.appPreferences.defaultEmojiSkinTone {
+            return .system(systemEmoji.applying(skinTone: defaultEmojiSkinTone), inFrequentlyUsed: inFrequentlyUsed)
+        } else {
+            return self
+        }
+    }
+}
diff --git a/ViewModels/Sources/ViewModels/View Models/EmojiViewModel.swift b/ViewModels/Sources/ViewModels/View Models/EmojiViewModel.swift
new file mode 100644
index 0000000..baacb91
--- /dev/null
+++ b/ViewModels/Sources/ViewModels/View Models/EmojiViewModel.swift	
@@ -0,0 +1,30 @@
+// Copyright © 2021 Metabolist. All rights reserved.
+
+import Foundation
+
+public struct EmojiViewModel {
+    let identityContext: IdentityContext
+
+    private let emoji: PickerEmoji
+
+    public init(emoji: PickerEmoji, identityContext: IdentityContext) {
+        self.emoji = emoji.applyingDefaultSkinTone(identityContext: identityContext)
+        self.identityContext = identityContext
+    }
+}
+
+public extension EmojiViewModel {
+    var name: String { emoji.name }
+
+    var system: Bool { emoji.system }
+
+    var url: URL? {
+        guard case let .custom(emoji, _) = emoji else { return nil }
+
+        if identityContext.appPreferences.animateCustomEmojis {
+            return emoji.url
+        } else {
+            return emoji.staticUrl
+        }
+    }
+}
diff --git a/Views/UIKit/Collection View Cells/EmojiCollectionViewCell.swift b/Views/UIKit/Collection View Cells/EmojiCollectionViewCell.swift
index 2fe4b71..6d4599a 100644
--- a/Views/UIKit/Collection View Cells/EmojiCollectionViewCell.swift	
+++ b/Views/UIKit/Collection View Cells/EmojiCollectionViewCell.swift	
@@ -4,12 +4,12 @@ import UIKit
 import ViewModels
 
 final class EmojiCollectionViewCell: UICollectionViewCell {
-    var emoji: PickerEmoji?
+    var viewModel: EmojiViewModel?
 
     override func updateConfiguration(using state: UICellConfigurationState) {
-        guard let emoji = emoji else { return }
+        guard let viewModel = viewModel else { return }
 
-        contentConfiguration = EmojiContentConfiguration(emoji: emoji)
+        contentConfiguration = EmojiContentConfiguration(viewModel: viewModel)
 
         var backgroundConfiguration = UIBackgroundConfiguration.listPlainCell().updated(for: state)
 
diff --git a/Views/UIKit/Content Configurations/EmojiContentConfiguration.swift b/Views/UIKit/Content Configurations/EmojiContentConfiguration.swift
index 463c61c..d62c1ec 100644
--- a/Views/UIKit/Content Configurations/EmojiContentConfiguration.swift	
+++ b/Views/UIKit/Content Configurations/EmojiContentConfiguration.swift	
@@ -4,7 +4,7 @@ import UIKit
 import ViewModels
 
 struct EmojiContentConfiguration {
-    let emoji: PickerEmoji
+    let viewModel: EmojiViewModel
 }
 
 extension EmojiContentConfiguration: UIContentConfiguration {
diff --git a/Views/UIKit/Content Configurations/EmojiView.swift b/Views/UIKit/Content Configurations/EmojiView.swift
index 6a1eb8a..09d54c4 100644
--- a/Views/UIKit/Content Configurations/EmojiView.swift	
+++ b/Views/UIKit/Content Configurations/EmojiView.swift	
@@ -68,22 +68,18 @@ private extension EmojiView {
     }
 
     func applyEmojiConfiguration() {
-        imageView.isHidden = emojiConfiguration.emoji.system
-
-        if case let .custom(emoji, _) = emojiConfiguration.emoji {
-            imageView.isHidden = false
-            emojiLabel.isHidden = true
-
-            // TODO: Use static URL if emoji animation preference is false
-            imageView.sd_setImage(with: emoji.url)
-            accessibilityLabel = emoji.shortcode
-        } else {
-            imageView.isHidden = true
+        if emojiConfiguration.viewModel.system {
             emojiLabel.isHidden = false
-
-            emojiLabel.text = emojiConfiguration.emoji.name
-            accessibilityLabel = emojiConfiguration.emoji.name
+            emojiLabel.text = emojiConfiguration.viewModel.name
+            imageView.isHidden = true
+        } else {
+            emojiLabel.isHidden = true
+            emojiLabel.text = nil
+            imageView.isHidden = false
+            imageView.sd_setImage(with: emojiConfiguration.viewModel.url)
         }
+
+        accessibilityLabel = emojiConfiguration.viewModel.name
     }
 
     func setupAccessibility() {