diff --git a/Makefile b/Makefile
index a253361..7fda0eb 100644
--- a/Makefile
+++ b/Makefile
@@ -4,9 +4,9 @@ IDF_PATH ?= $(shell pwd)/esp-idf
 IDF_EXPORT_QUIET ?= 0
 SHELL := /usr/bin/env bash
 
-.PHONY: prepare clean build flash erase monitor menuconfig image
+.PHONY: prepare clean build flash erase monitor menuconfig
 
-all: prepare build flash
+all: prepare build
 
 prepare:
 	git submodule update --init --recursive
@@ -29,9 +29,3 @@ monitor:
 
 menuconfig:
 	source "$(IDF_PATH)/export.sh" && idf.py menuconfig
-
-image:
-	cd "$(BUILDDIR)"; dd if=/dev/zero bs=1M count=16 of=flash.bin
-	cd "$(BUILDDIR)"; dd if=bootloader/bootloader.bin bs=1 seek=4096 of=flash.bin conv=notrunc
-	cd "$(BUILDDIR)"; dd if=partition_table/partition-table.bin bs=1 seek=36864 of=flash.bin conv=notrunc
-	cd "$(BUILDDIR)"; dd if=main.bin bs=1 seek=65536 of=flash.bin conv=notrunc