diff --git a/subprojects/gst-plugins-bad/sys/va/gstvaav1enc.c b/subprojects/gst-plugins-bad/sys/va/gstvaav1enc.c
index eb6419dc3d..e18d8ef166 100644
--- a/subprojects/gst-plugins-bad/sys/va/gstvaav1enc.c
+++ b/subprojects/gst-plugins-bad/sys/va/gstvaav1enc.c
@@ -2698,9 +2698,8 @@ _av1_ensure_rate_control (GstVaAV1Enc * self)
       break;
   }
 
-  GST_DEBUG_OBJECT (self, "Max bitrate: %u bits/sec, "
-      "Target bitrate: %u bits/sec", self->rc.max_bitrate,
-      self->rc.target_bitrate);
+  GST_DEBUG_OBJECT (self, "Max bitrate: %u kbps, target bitrate: %u kbps",
+      self->rc.max_bitrate, self->rc.target_bitrate);
 
   if (self->rc.rc_ctrl_mode == VA_RC_CBR || self->rc.rc_ctrl_mode == VA_RC_VBR
       || self->rc.rc_ctrl_mode == VA_RC_VCM
diff --git a/subprojects/gst-plugins-bad/sys/va/gstvah264enc.c b/subprojects/gst-plugins-bad/sys/va/gstvah264enc.c
index 4036b04079..9fec27a5a1 100644
--- a/subprojects/gst-plugins-bad/sys/va/gstvah264enc.c
+++ b/subprojects/gst-plugins-bad/sys/va/gstvah264enc.c
@@ -677,9 +677,8 @@ _ensure_rate_control (GstVaH264Enc * self)
       break;
   }
 
-  GST_DEBUG_OBJECT (self, "Max bitrate: %u bits/sec, "
-      "Target bitrate: %u bits/sec", self->rc.max_bitrate,
-      self->rc.target_bitrate);
+  GST_DEBUG_OBJECT (self, "Max bitrate: %u kbps, target bitrate: %u kbps",
+      self->rc.max_bitrate, self->rc.target_bitrate);
 
   if (self->rc.rc_ctrl_mode == VA_RC_CBR || self->rc.rc_ctrl_mode == VA_RC_VBR
       || self->rc.rc_ctrl_mode == VA_RC_VCM
diff --git a/subprojects/gst-plugins-bad/sys/va/gstvah265enc.c b/subprojects/gst-plugins-bad/sys/va/gstvah265enc.c
index e9940929ef..5319026bc2 100644
--- a/subprojects/gst-plugins-bad/sys/va/gstvah265enc.c
+++ b/subprojects/gst-plugins-bad/sys/va/gstvah265enc.c
@@ -3420,9 +3420,8 @@ _h265_ensure_rate_control (GstVaH265Enc * self)
       break;
   }
 
-  GST_DEBUG_OBJECT (self, "Max bitrate: %u bits/sec, "
-      "Target bitrate: %u bits/sec", self->rc.max_bitrate,
-      self->rc.target_bitrate);
+  GST_DEBUG_OBJECT (self, "Max bitrate: %u kbps, target bitrate: %u kbps",
+      self->rc.max_bitrate, self->rc.target_bitrate);
 
   if (self->rc.rc_ctrl_mode == VA_RC_CBR || self->rc.rc_ctrl_mode == VA_RC_VBR
       || self->rc.rc_ctrl_mode == VA_RC_VCM
diff --git a/subprojects/gst-plugins-bad/sys/va/gstvavp9enc.c b/subprojects/gst-plugins-bad/sys/va/gstvavp9enc.c
index 3450e13a5a..c6a7250a58 100644
--- a/subprojects/gst-plugins-bad/sys/va/gstvavp9enc.c
+++ b/subprojects/gst-plugins-bad/sys/va/gstvavp9enc.c
@@ -2054,9 +2054,8 @@ _vp9_ensure_rate_control (GstVaVp9Enc * self)
       break;
   }
 
-  GST_DEBUG_OBJECT (self, "Max bitrate: %u bits/sec, "
-      "Target bitrate: %u bits/sec", self->rc.max_bitrate,
-      self->rc.target_bitrate);
+  GST_DEBUG_OBJECT (self, "Max bitrate: %u kbps, target bitrate: %u kbps",
+      self->rc.max_bitrate, self->rc.target_bitrate);
 
   if (self->rc.rc_ctrl_mode == VA_RC_CBR || self->rc.rc_ctrl_mode == VA_RC_VBR
       || self->rc.rc_ctrl_mode == VA_RC_VCM