diff --git a/gst/ffmpegcolorspace/avcodec.h b/gst/ffmpegcolorspace/avcodec.h
index 942ef24e30..ec42eb0105 100644
--- a/gst/ffmpegcolorspace/avcodec.h
+++ b/gst/ffmpegcolorspace/avcodec.h
@@ -85,6 +85,7 @@ enum PixelFormat {
     PIX_FMT_XVMC_MPEG2_IDCT,
     PIX_FMT_UYVY422,   ///< Packed pixel, Cb Y0 Cr Y1 
     PIX_FMT_UYVY411,   ///< Packed pixel, Cb Y0 Y1 Cr Y2 Y3
+    PIX_FMT_V308,      ///< Packed pixel, Y0 Cb Cr
 
     PIX_FMT_AYUV4444,  ///< Packed pixel, A0 Y0 Cb Cr
     PIX_FMT_NB
diff --git a/gst/ffmpegcolorspace/gstffmpegcodecmap.c b/gst/ffmpegcolorspace/gstffmpegcodecmap.c
index 0265c5b670..6b31dd9f3c 100644
--- a/gst/ffmpegcolorspace/gstffmpegcodecmap.c
+++ b/gst/ffmpegcolorspace/gstffmpegcodecmap.c
@@ -353,6 +353,9 @@ gst_ffmpeg_pixfmt_to_caps (enum PixelFormat pix_fmt, AVCodecContext * context)
       bpp = depth = 8;
       endianness = G_BYTE_ORDER;
       break;
+    case PIX_FMT_V308:
+      fmt = GST_MAKE_FOURCC ('V', '3', '0', '8');
+      break;
     case PIX_FMT_AYUV4444:
       fmt = GST_MAKE_FOURCC ('A', 'Y', 'U', 'V');
       break;
@@ -614,6 +617,9 @@ gst_ffmpeg_caps_to_pixfmt (const GstCaps * caps,
         case GST_MAKE_FOURCC ('Y', 'V', 'U', '9'):
           context->pix_fmt = PIX_FMT_YVU410P;
           break;
+        case GST_MAKE_FOURCC ('V', '3', '0', '8'):
+          context->pix_fmt = PIX_FMT_V308;
+          break;
         case GST_MAKE_FOURCC ('A', 'Y', 'U', 'V'):
           context->pix_fmt = PIX_FMT_AYUV4444;
           break;
@@ -857,6 +863,14 @@ gst_ffmpegcsp_avpicture_fill (AVPicture * picture,
       picture->data[2] = NULL;
       picture->linesize[0] = stride;
       return size;
+    case PIX_FMT_V308:
+      stride = GST_ROUND_UP_4 (width * 3);
+      size = stride * height;
+      picture->data[0] = ptr;
+      picture->data[1] = NULL;
+      picture->data[2] = NULL;
+      picture->linesize[0] = stride;
+      return size;
     case PIX_FMT_UYVY411:
       /* FIXME, probably not the right stride */
       stride = GST_ROUND_UP_4 (width);
diff --git a/gst/ffmpegcolorspace/imgconvert.c b/gst/ffmpegcolorspace/imgconvert.c
index 82f8a0b897..d1e48ce52c 100644
--- a/gst/ffmpegcolorspace/imgconvert.c
+++ b/gst/ffmpegcolorspace/imgconvert.c
@@ -130,6 +130,17 @@ static PixFmtInfo pix_fmt_info[PIX_FMT_NB] = {
         /* .y_chroma_shift = */ 0,
         /* .depth          = */ 8,
       },
+  /* [PIX_FMT_V308] = */ {
+        /* .format         = */ PIX_FMT_V308,
+        /* .name           = */ "v308",
+        /* .nb_channels    = */ 1,
+        /* .color_type     = */ FF_COLOR_YUV,
+        /* .pixel_type     = */ FF_PIXEL_PACKED,
+        /* .is_alpha       = */ 0,
+        /* .x_chroma_shift = */ 0,
+        /* .y_chroma_shift = */ 0,
+        /* .depth          = */ 8,
+      },
   /* [PIX_FMT_YUV410P] = */ {
         /* .format         = */ PIX_FMT_YUV410P,
         /* .name           = */ "yuv410p",
@@ -2182,6 +2193,7 @@ static ConvertEntry convert_table[] = {
   {PIX_FMT_RGB24, PIX_FMT_YUVJ420P, rgb24_to_yuvj420p},
   {PIX_FMT_RGB24, PIX_FMT_YUVJ444P, rgb24_to_yuvj444p},
   {PIX_FMT_RGB24, PIX_FMT_AYUV4444, rgb24_to_ayuv4444},
+  {PIX_FMT_RGB24, PIX_FMT_V308, rgb24_to_v308},
 
   {PIX_FMT_RGB32, PIX_FMT_RGB24, rgb32_to_rgb24},
   {PIX_FMT_RGB32, PIX_FMT_RGB555, rgba32_to_rgb555},
@@ -2303,9 +2315,10 @@ static ConvertEntry convert_table[] = {
 
   {PIX_FMT_UYVY411, PIX_FMT_YUV411P, uyvy411_to_yuv411p},
 
-  {PIX_FMT_AYUV4444, PIX_FMT_RGBA32, ayuv4444_to_rgba32},
+  {PIX_FMT_V308, PIX_FMT_RGB24, v308_to_rgb24},
 
-  {PIX_FMT_AYUV4444, PIX_FMT_RGB24, ayuv4444_to_rgb24}
+  {PIX_FMT_AYUV4444, PIX_FMT_RGBA32, ayuv4444_to_rgba32},
+  {PIX_FMT_AYUV4444, PIX_FMT_RGB24, ayuv4444_to_rgb24},
 };
 
 static ConvertEntry *
@@ -2766,6 +2779,7 @@ deinterlace_line (uint8_t * dst,
   }
 #endif
 }
+
 static void
 deinterlace_line_inplace (uint8_t * lum_m4, uint8_t * lum_m3, uint8_t * lum_m2,
     uint8_t * lum_m1, uint8_t * lum, int size)
diff --git a/gst/ffmpegcolorspace/imgconvert_template.h b/gst/ffmpegcolorspace/imgconvert_template.h
index 2835a00691..b495e605b7 100644
--- a/gst/ffmpegcolorspace/imgconvert_template.h
+++ b/gst/ffmpegcolorspace/imgconvert_template.h
@@ -1300,6 +1300,58 @@ static void rgb24_to_ayuv4444(AVPicture *dst, const AVPicture *src,
         d += dst_wrap;
     }
 }
+
+static void v308_to_rgb24(AVPicture *dst, const AVPicture *src,
+                             int width, int height)
+{
+    uint8_t *s, *d, *d1, *s1;
+    int w, y, cb, cr, r_add, g_add, b_add;
+    uint8_t *cm = cropTbl + MAX_NEG_CROP;
+    unsigned int r, g, b;
+
+    d = dst->data[0];
+    s = src->data[0];
+    for(;height > 0; height --) {
+        d1 = d;
+        s1 = s;
+        for(w = width; w > 0; w--) {
+            YUV_TO_RGB1_CCIR(s1[1], s1[2]);
+
+            YUV_TO_RGB2_CCIR(r, g, b, s1[0]);
+            RGB_OUT(d1, r, g, b);
+            d1 += BPP;
+            s1 += 3;
+        }
+        d += dst->linesize[0];
+        s += src->linesize[0];
+    }
+}
+
+static void rgb24_to_v308(AVPicture *dst, const AVPicture *src,
+                             int width, int height)
+{
+    int src_wrap, dst_wrap, x, y;
+    int r, g, b;
+    uint8_t *d;
+    const uint8_t *p;
+
+    src_wrap = src->linesize[0] - width * BPP;
+    dst_wrap = dst->linesize[0] - width * 3;
+    d = dst->data[0];
+    p = src->data[0];
+    for(y=0;y<height;y++) {
+        for(x=0;x<width;x++) {
+            RGB_IN(r, g, b, p);
+            d[0] = RGB_TO_Y_CCIR(r, g, b);
+            d[1] = RGB_TO_U_CCIR(r, g, b, 0);
+            d[2] = RGB_TO_V_CCIR(r, g, b, 0);
+            p += BPP;
+            d += 3;
+        }
+        p += src_wrap;
+        d += dst_wrap;
+    }
+}
 #endif /* FMT_RGB24 */
 
 #if defined(FMT_RGB24) || defined(FMT_RGBA32)