diff --git a/examples/gstplay/Makefile.am b/examples/gstplay/Makefile.am
index ec42508845..f80a8bfab2 100644
--- a/examples/gstplay/Makefile.am
+++ b/examples/gstplay/Makefile.am
@@ -1,9 +1,8 @@
 
 noinst_PROGRAMS = player
 
-AM_CFLAGS = $(GST_CFLAGS)
-
 player_SOURCES = player.c
+player_CFLAGS = $(GST_CFLAGS)
 player_LDFLAGS = \
     $(GST_LIBS) \
     $(top_builddir)/gst-libs/gst/play/libgstplay-@GST_MAJORMINOR@.la