diff --git a/Cargo.lock b/Cargo.lock
index bac95c012..a62fcd1ea 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -7,6 +7,7 @@ dependencies = [
  "glib-sys 0.3.4 (git+https://github.com/gtk-rs/sys)",
  "gobject-sys 0.3.4 (git+https://github.com/gtk-rs/sys)",
  "gstreamer-sys 0.1.1 (git+https://github.com/sdroege/gstreamer-sys)",
+ "lazy_static 0.2.8 (registry+https://github.com/rust-lang/crates.io-index)",
  "libc 0.2.28 (registry+https://github.com/rust-lang/crates.io-index)",
  "num-rational 0.1.39 (registry+https://github.com/rust-lang/crates.io-index)",
 ]
diff --git a/gstreamer/Cargo.toml b/gstreamer/Cargo.toml
index d16f712d8..cecda7313 100644
--- a/gstreamer/Cargo.toml
+++ b/gstreamer/Cargo.toml
@@ -11,6 +11,7 @@ gobject-sys = { version = "0.3.4", git = "https://github.com/gtk-rs/sys" }
 gstreamer-sys = { version = "0.1.1", git = "https://github.com/sdroege/gstreamer-sys", features = ["v1_8"] }
 glib = { version = "0.1.3", git = "https://github.com/gtk-rs/glib" }
 num-rational = { version = "0.1.38", default-features = false, features = [] }
+lazy_static = "0.2"
 
 [features]
 v1_10 = ["gstreamer-sys/v1_10", "v1_8"]
diff --git a/gstreamer/src/lib.rs b/gstreamer/src/lib.rs
index 33c248048..6a117cecf 100644
--- a/gstreamer/src/lib.rs
+++ b/gstreamer/src/lib.rs
@@ -9,6 +9,8 @@
 #[macro_use]
 extern crate bitflags;
 extern crate libc;
+#[macro_use]
+extern crate lazy_static;
 
 extern crate glib_sys as glib_ffi;
 extern crate gobject_sys as gobject_ffi;
diff --git a/gstreamer/src/tags.rs b/gstreamer/src/tags.rs
index 06cd3b5a4..8592bd965 100644
--- a/gstreamer/src/tags.rs
+++ b/gstreamer/src/tags.rs
@@ -9,6 +9,7 @@
 use std::fmt;
 use std::mem;
 use std::marker::PhantomData;
+use std::ffi::CStr;
 
 use ffi;
 use glib;
@@ -38,20 +39,36 @@ macro_rules! impl_tag(
     };
 );
 
-impl_tag!(Title, &'a str, "title");
-impl_tag!(Album, &'a str, "album");
-impl_tag!(Artist, &'a str, "artist");
-impl_tag!(AlbumArtist, &'a str, "album-artist");
-impl_tag!(Encoder, &'a str, "encoder");
-impl_tag!(AudioCodec, &'a str, "audio-codec");
-impl_tag!(VideoCodec, &'a str, "video-codec");
-impl_tag!(SubtitleCodec, &'a str, "subtitle-codec");
-impl_tag!(ContainerFormat, &'a str, "container-format");
+impl_tag!(Title, &'a str, *TAG_TITLE);
+impl_tag!(Album, &'a str, *TAG_ALBUM);
+impl_tag!(Artist, &'a str, *TAG_ARTIST);
+impl_tag!(AlbumArtist, &'a str, *TAG_ALBUM_ARTIST);
+impl_tag!(Encoder, &'a str, *TAG_ENCODER);
+impl_tag!(AudioCodec, &'a str, *TAG_AUDIO_CODEC);
+impl_tag!(VideoCodec, &'a str, *TAG_VIDEO_CODEC);
+impl_tag!(SubtitleCodec, &'a str, *TAG_SUBTITLE_CODEC);
+impl_tag!(ContainerFormat, &'a str, *TAG_CONTAINER_FORMAT);
 // TODO: Should ideally enforce this to be ISO-639
-impl_tag!(LanguageCode, &'a str, "language-code");
-impl_tag!(Duration, u64, "duration");
-impl_tag!(NominalBitrate, u32, "nominal-bitrate");
-impl_tag!(Image, Sample, "image");
+impl_tag!(LanguageCode, &'a str, *TAG_LANGUAGE_CODE);
+impl_tag!(Duration, u64, *TAG_DURATION);
+impl_tag!(NominalBitrate, u32, *TAG_NOMINAL_BITRATE);
+impl_tag!(Image, Sample, *TAG_IMAGE);
+
+lazy_static!{
+    pub static ref TAG_TITLE: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_TITLE).to_str().unwrap() };
+    pub static ref TAG_ALBUM: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_ALBUM).to_str().unwrap() };
+    pub static ref TAG_ARTIST: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_ARTIST).to_str().unwrap() };
+    pub static ref TAG_ALBUM_ARTIST: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_ALBUM_ARTIST).to_str().unwrap() };
+    pub static ref TAG_ENCODER: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_ENCODER).to_str().unwrap() };
+    pub static ref TAG_AUDIO_CODEC: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_AUDIO_CODEC).to_str().unwrap() };
+    pub static ref TAG_VIDEO_CODEC: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_VIDEO_CODEC).to_str().unwrap() };
+    pub static ref TAG_SUBTITLE_CODEC: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_SUBTITLE_CODEC).to_str().unwrap() };
+    pub static ref TAG_CONTAINER_FORMAT: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_CONTAINER_FORMAT).to_str().unwrap() };
+    pub static ref TAG_LANGUAGE_CODE: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_LANGUAGE_CODE).to_str().unwrap() };
+    pub static ref TAG_DURATION: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_DURATION).to_str().unwrap() };
+    pub static ref TAG_NOMINAL_BITRATE: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_NOMINAL_BITRATE).to_str().unwrap() };
+    pub static ref TAG_IMAGE: &'static str = unsafe { CStr::from_ptr(ffi::GST_TAG_IMAGE).to_str().unwrap() };
+}
 
 pub type TagList = GstRc<TagListRef>;
 pub struct TagListRef(ffi::GstTagList);