diff --git a/bookwyrm/incoming.py b/bookwyrm/incoming.py
index 556c34a27..c1c15ca93 100644
--- a/bookwyrm/incoming.py
+++ b/bookwyrm/incoming.py
@@ -218,7 +218,9 @@ def handle_create(activity):
 
     status = activity.to_model(model)
     # create a notification if this is a reply
+    notified = []
     if status.reply_parent and status.reply_parent.user.local:
+        notified.append(status.reply_parent.user)
         status_builder.create_notification(
             status.reply_parent.user,
             'REPLY',
@@ -227,7 +229,7 @@ def handle_create(activity):
         )
     if status.mention_users.exists():
         for mentioned_user in status.mention_users.all():
-            if not mentioned_user.local:
+            if not mentioned_user.local or mentioned_user in notified:
                 continue
             status_builder.create_notification(
                 mentioned_user,
diff --git a/bookwyrm/templates/notifications.html b/bookwyrm/templates/notifications.html
index f31df76d8..ddcbc0fda 100644
--- a/bookwyrm/templates/notifications.html
+++ b/bookwyrm/templates/notifications.html
@@ -54,7 +54,7 @@
             <div class="notification py-2 {% if notification.id in unread %}is-primary is-light{% else %}has-background-white{% if notification.notification_type == 'REPLY' or notification.notification_type == 'MENTION' %} has-text-black{% else %}-bis has-text-grey-dark{% endif %}{% endif %}">
                 <div class="columns">
                     <div class="column">
-                        <a href="{{ notification.related_status.remote_id }}">{{ notification.related_status.content | truncatewords_html:10 }}</a>
+                        <a href="{{ notification.related_status.remote_id }}">{{ notification.related_status.content | safe | truncatewords_html:10 }}</a>
                     </div>
                     <div class="column is-narrow {% if notification.notification_type == 'REPLY' or notification.notification_type == 'MENTION' %}has-text-black{% else %}has-text-grey-dark{% endif %}">
                         {{ notification.related_status.published_date | post_date }}