diff --git a/bookwyrm/forms.py b/bookwyrm/forms.py
index c6dfa9fe1..edf1d9e45 100644
--- a/bookwyrm/forms.py
+++ b/bookwyrm/forms.py
@@ -115,7 +115,14 @@ class StatusForm(CustomForm):
 class EditUserForm(CustomForm):
     class Meta:
         model = models.User
-        fields = ["avatar", "name", "email", "summary", "manually_approves_followers"]
+        fields = [
+            "avatar",
+            "name",
+            "email",
+            "summary",
+            "manually_approves_followers",
+            "show_goal",
+        ]
         help_texts = {f: None for f in fields}
 
 
diff --git a/bookwyrm/migrations/0052_user_show_goal.py b/bookwyrm/migrations/0052_user_show_goal.py
new file mode 100644
index 000000000..3b72ee7ac
--- /dev/null
+++ b/bookwyrm/migrations/0052_user_show_goal.py
@@ -0,0 +1,18 @@
+# Generated by Django 3.0.7 on 2021-03-18 15:51
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("bookwyrm", "0051_auto_20210316_1950"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="user",
+            name="show_goal",
+            field=models.BooleanField(default=True),
+        ),
+    ]
diff --git a/bookwyrm/models/user.py b/bookwyrm/models/user.py
index 440b65d3d..46f08509f 100644
--- a/bookwyrm/models/user.py
+++ b/bookwyrm/models/user.py
@@ -102,6 +102,7 @@ class User(OrderedCollectionPageMixin, AbstractUser):
     updated_date = models.DateTimeField(auto_now=True)
     last_active_date = models.DateTimeField(auto_now=True)
     manually_approves_followers = fields.BooleanField(default=False)
+    show_goal = models.BooleanField(default=True)
 
     name_field = "username"
 
diff --git a/bookwyrm/static/js/localstorage.js b/bookwyrm/static/js/localstorage.js
new file mode 100644
index 000000000..ff4027e68
--- /dev/null
+++ b/bookwyrm/static/js/localstorage.js
@@ -0,0 +1,27 @@
+// set javascript listeners
+window.onload = function() {
+    // display based on localstorage vars
+    document.querySelectorAll('[data-hide]')
+        .forEach(t => setDisplay(t));
+
+    // update localstorage
+    Array.from(document.getElementsByClassName('set-display'))
+        .forEach(t => t.onclick = updateDisplay);
+};
+
+function updateDisplay(e) {
+    // used in set reading goal
+    var key = e.target.getAttribute('data-id');
+    var value = e.target.getAttribute('data-value');
+    window.localStorage.setItem(key, value);
+
+    document.querySelectorAll('[data-hide="' + key + '"]')
+        .forEach(t => setDisplay(t));
+}
+
+function setDisplay(el) {
+    // used in set reading goal
+    var key = el.getAttribute('data-hide');
+    var value = window.localStorage.getItem(key);
+    addRemoveClass(el, 'hidden', value);
+}
diff --git a/bookwyrm/static/js/shared.js b/bookwyrm/static/js/shared.js
index 391efcc2c..a7f30660a 100644
--- a/bookwyrm/static/js/shared.js
+++ b/bookwyrm/static/js/shared.js
@@ -23,14 +23,6 @@ window.onload = function() {
     Array.from(document.getElementsByClassName('pulldown-menu'))
         .forEach(t => t.onclick = toggleMenu);
 
-    // display based on localstorage vars
-    document.querySelectorAll('[data-hide]')
-        .forEach(t => setDisplay(t));
-
-    // update localstorage
-    Array.from(document.getElementsByClassName('set-display'))
-        .forEach(t => t.onclick = updateDisplay);
-
     // hidden submit button in a form
     document.querySelectorAll('.hidden-form input')
         .forEach(t => t.onchange = revealForm);
@@ -78,24 +70,6 @@ function revealForm(e) {
 }
 
 
-function updateDisplay(e) {
-    // used in set reading goal
-    var key = e.target.getAttribute('data-id');
-    var value = e.target.getAttribute('data-value');
-    window.localStorage.setItem(key, value);
-
-    document.querySelectorAll('[data-hide="' + key + '"]')
-        .forEach(t => setDisplay(t));
-}
-
-function setDisplay(el) {
-    // used in set reading goal
-    var key = el.getAttribute('data-hide');
-    var value = window.localStorage.getItem(key);
-    addRemoveClass(el, 'hidden', value);
-}
-
-
 function toggleAction(e) {
     var el = e.currentTarget;
     var pressed = el.getAttribute('aria-pressed') == 'false';
diff --git a/bookwyrm/templates/feed/feed.html b/bookwyrm/templates/feed/feed.html
index 4eb363e4a..b7ff6e253 100644
--- a/bookwyrm/templates/feed/feed.html
+++ b/bookwyrm/templates/feed/feed.html
@@ -19,9 +19,9 @@
 </div>
 
 {# announcements and system messages #}
-{% if not goal and tab == 'home' %}
+{% if request.user.show_goal and not goal and tab == 'home' %}
 {% now 'Y' as year %}
-<section class="block hidden" aria-title="{% trans 'Announcements' %}" data-hide="hide-{{ year }}-reading-goal">
+<section class="block">
     {% include 'snippets/goal_card.html' with year=year %}
     <hr>
 </section>
diff --git a/bookwyrm/templates/preferences/edit_user.html b/bookwyrm/templates/preferences/edit_user.html
index b643f4ce3..ca0f81c28 100644
--- a/bookwyrm/templates/preferences/edit_user.html
+++ b/bookwyrm/templates/preferences/edit_user.html
@@ -41,6 +41,12 @@
         <p class="help is-danger">{{ error | escape }}</p>
         {% endfor %}
     </div>
+    <div class="block">
+        <label class="checkbox label" for="id_show_goal">
+            {% trans "Show set reading goal prompt in feed:" %}
+            {{ form.show_goal }}
+        </label>
+    </div>
     <div class="block">
         <label class="checkbox label" for="id_manually_approves_followers">
             {% trans "Manually approve followers:" %}
diff --git a/bookwyrm/templates/snippets/goal_card.html b/bookwyrm/templates/snippets/goal_card.html
index 084a5ad0b..329fea542 100644
--- a/bookwyrm/templates/snippets/goal_card.html
+++ b/bookwyrm/templates/snippets/goal_card.html
@@ -17,8 +17,9 @@
 {% endblock %}
 
 {% block card-footer %}
-<div class="card-footer-item is-flex-direction-column">
-    <button class="button is-danger is-light is-block set-display" data-id="hide-{{ year }}-reading-goal" data-value="true">{% trans "Dismiss message" %}</button>
+<form class="card-footer-item is-flex-direction-column" method="post" action="{% url 'hide-goal' %}">
+    {% csrf_token %}
+    <button type="submit" class="button is-danger is-light is-block set-display" >{% trans "Dismiss message" %}</button>
     <p class="help">{% blocktrans with path=request.user.local_path %}You can set or change your reading goal any time from your <a href="{{ path }}">profile page</a>{% endblocktrans %}</p>
-</div>
+</form>
 {% endblock %}
diff --git a/bookwyrm/urls.py b/bookwyrm/urls.py
index 199827aef..688c8a777 100644
--- a/bookwyrm/urls.py
+++ b/bookwyrm/urls.py
@@ -109,11 +109,13 @@ urlpatterns = [
     ),
     re_path(r"%s/shelves/?$" % user_path, views.user_shelves_page, name="user-shelves"),
     re_path(r"%s/lists/?$" % user_path, views.UserLists.as_view(), name="user-lists"),
+    # goals
     re_path(
         r"%s/goal/(?P<year>\d{4})/?$" % user_path,
         views.Goal.as_view(),
         name="user-goal",
     ),
+    re_path(r"^hide-goal/?$", views.hide_goal, name="hide-goal"),
     # lists
     re_path(r"^list/?$", views.Lists.as_view(), name="lists"),
     re_path(r"^list/(?P<list_id>\d+)(.json)?/?$", views.List.as_view(), name="list"),
diff --git a/bookwyrm/views/__init__.py b/bookwyrm/views/__init__.py
index 2c32bc9d6..e98cb24af 100644
--- a/bookwyrm/views/__init__.py
+++ b/bookwyrm/views/__init__.py
@@ -9,7 +9,7 @@ from .federation import Federation
 from .feed import DirectMessage, Feed, Replies, Status
 from .follow import follow, unfollow
 from .follow import accept_follow_request, delete_follow_request
-from .goal import Goal
+from .goal import Goal, hide_goal
 from .import_data import Import, ImportStatus
 from .inbox import Inbox
 from .interaction import Favorite, Unfavorite, Boost, Unboost
diff --git a/bookwyrm/views/goal.py b/bookwyrm/views/goal.py
index 4e3a9534c..9c4e117c6 100644
--- a/bookwyrm/views/goal.py
+++ b/bookwyrm/views/goal.py
@@ -6,6 +6,7 @@ from django.template.loader import get_template
 from django.template.response import TemplateResponse
 from django.utils.decorators import method_decorator
 from django.views import View
+from django.views.decorators.http import require_POST
 
 from bookwyrm import forms, models
 from bookwyrm.status import create_generated_note
@@ -65,3 +66,12 @@ class Goal(View):
             )
 
         return redirect(request.headers.get("Referer", "/"))
+
+
+@require_POST
+@login_required
+def hide_goal(request):
+    """ don't keep bugging people to set a goal """
+    request.user.show_goal = False
+    request.user.save(broadcast=False)
+    return redirect(request.headers.get("Referer", "/"))