diff --git a/bookwyrm/models/user.py b/bookwyrm/models/user.py
index bf4f9401b..268a6c2a3 100644
--- a/bookwyrm/models/user.py
+++ b/bookwyrm/models/user.py
@@ -394,7 +394,7 @@ class User(OrderedCollectionPageMixin, AbstractUser):
     def reactivate(self):
         """Now you want to come back, huh?"""
         # pylint: disable=attribute-defined-outside-init
-        if not user.allow_reactivation:
+        if not self.allow_reactivation:
             return
         self.is_active = True
         self.deactivation_reason = None