diff --git a/README.md b/README.md
index bdb4eb3..0f32081 100644
--- a/README.md
+++ b/README.md
@@ -191,6 +191,7 @@ docker-compose -f docker-compose.cuda.yml up -d --build
 | --frontend-timeout          | Set frontend translation timeout                                                                            | `500`         | LT_FRONTEND_TIMEOUT          |
 | --api-keys                  | Enable API keys database for per-user rate limits lookup                                                    | `Don't use API keys` | LT_API_KEYS                  |
 | --api-keys-remote           | Use this remote endpoint to query for valid API keys instead of using the local database                    | `Use local API key database` | LT_API_KEYS_REMOTE                  |
+| --get-api-key-link          | Show a link in the UI where to direct users to get an API key                                               | `Don't show a link` | LT_GET_API_KEY_LINK                  |
 | --require-api-key-origin    | Require use of an API key for programmatic access to the API, unless the request origin matches this domain | `No restrictions on domain origin` | LT_REQUIRE_API_KEY_ORIGIN    |
 | --load-only                 | Set available languages                                                                                     | `all from argostranslate`    | LT_LOAD_ONLY                 |
 | --suggestions               | Allow user suggestions                                                                                      | `false`    | LT_SUGGESTIONS               |
diff --git a/app/app.py b/app/app.py
index cba22a2..17c595a 100644
--- a/app/app.py
+++ b/app/app.py
@@ -232,6 +232,7 @@ def create_app(args):
             gaId=args.ga_id,
             frontendTimeout=args.frontend_timeout,
             api_keys=args.api_keys,
+            get_api_key_link=args.get_api_key_link,
             web_version=os.environ.get("LT_WEB") is not None,
             version=get_version()
         )
diff --git a/app/default_values.py b/app/default_values.py
index f8043b5..70d3911 100644
--- a/app/default_values.py
+++ b/app/default_values.py
@@ -105,12 +105,17 @@ _default_options_objects = [
         'name': 'API_KEYS',
         'default_value': False,
         'value_type': 'bool'
-    },    
+    },
     {
         'name': 'API_KEYS_REMOTE',
         'default_value': '',
         'value_type': 'str'
     },
+    {
+        'name': 'GET_API_KEY_LINK',
+        'default_value': '',
+        'value_type': 'str'
+    },
     {
         'name': 'REQUIRE_API_KEY_ORIGIN',
         'default_value': '',
diff --git a/app/main.py b/app/main.py
index 9e44050..e179661 100644
--- a/app/main.py
+++ b/app/main.py
@@ -95,6 +95,12 @@ def get_args():
         type=str,
         help="Use this remote endpoint to query for valid API keys instead of using the local database",
     )
+    parser.add_argument(
+        "--get-api-key-link",
+        default=DEFARGS['GET_API_KEY_LINK'],
+        type=str,
+        help="Show a link in the UI where to direct users to get an API key",
+    )
     parser.add_argument(
         "--require-api-key-origin",
         type=str,
diff --git a/app/static/js/app.js b/app/static/js/app.js
index f81cdb2..de29041 100644
--- a/app/static/js/app.js
+++ b/app/static/js/app.js
@@ -436,7 +436,9 @@ function getTextWidth(text) {
 function setApiKey(){
     var prevKey = localStorage.getItem("api_key") || "";
     var newKey = "";
-    newKey = window.prompt("Type in your API Key. If you need an API key, contact the server operator.", prevKey);
+    var instructions = "contact the server operator.";
+    if (window.getApiKeyLink) instructions = "press the \"Get API Key\" link."
+    newKey = window.prompt("Type in your API Key. If you need an API key, " + instructions, prevKey);
     if (newKey === null) newKey = "";
 
     localStorage.setItem("api_key", newKey);
diff --git a/app/templates/index.html b/app/templates/index.html
index 8862ec5..b7d6cc7 100644
--- a/app/templates/index.html
+++ b/app/templates/index.html
@@ -41,10 +41,14 @@
 				<button data-target="nav-mobile" class="sidenav-trigger"><i class="material-icons">menu</i></button>
 				<a id="logo-container" href="/" class="brand-logo">
 					<img src="{{ url_for('static', filename='icon.svg') }}" alt="Logo for LibreTranslate" class="logo">
-          <span>LibreTranslate</span>
+					<span>LibreTranslate</span>
 				</a>
 				<ul class="right hide-on-med-and-down">
 				<li><a href="/docs">API Docs</a></li>
+				{% if get_api_key_link %}
+				<li><a href="{{ get_api_key_link }}">Get API Key</a></li>
+				<script>window.getApiKeyLink = "{{ get_api_key_link }}";</script>
+				{% endif %}
 				<li><a href="https://github.com/LibreTranslate/LibreTranslate" rel="noopener noreferrer">GitHub</a></li>
 				{% if api_keys %}
 				<li><a href="javascript:setApiKey()" title="Set API Key"><i class="material-icons">vpn_key</i></a></li>
@@ -53,6 +57,9 @@
 
 				<ul id="nav-mobile" class="sidenav">
 				<li><a href="/docs">API Docs</a></li>
+				{% if get_api_key_link %}
+				<li><a href="{{ get_api_key_link }}">Get API Key</a></li>
+				{% endif %}
 				<li><a href="https://github.com/LibreTranslate/LibreTranslate" rel="noopener noreferrer">GitHub</a></li>
 				{% if api_keys %}
 				<li><a href="javascript:setApiKey()" title="Set API Key"><i class="material-icons">vpn_key</i></a></li>